Sale
Appraesto CRM has several options to segment relationships effectively. Based on market and customer segmentation, it is easy to select the desired target group for marketing campaigns and events. This target group can thus be approached and followed up in a very targeted way. Our CRM solution supports you in all sales actions and in attracting and retaining profitable and satisfied customers.

Segmentation
For targeted and effective marketing campaigns, it is important to be able to segment relationships in a simple way. With Logicworks CRM, you can segment relationships by industry, region, company size, interest or define your own organization-specific criteria. Based on this classification and other characteristics, you can quickly select all relevant relationships for your marketing campaigns.
Campaigns
Use Appraesto to manage, record response and effectively track (marketing) campaigns and other events.
For each campaign, a selection of desired target individuals can be made based on the customer segmentation applied. Measure the campaign results to find out which type of campaign was most effective and where best to focus your efforts.
The flexible setup options of Appraesto CRM allow you to use the component also for organizing events, trade shows, seminars, training sessions, panel meetings, and the like.
Sales Opportunities
With Appraesto CRM, you have complete insight into all sales opportunities, deliverable products and services and contact moments at any time. This enables you to continuously monitor the quality and progress of ongoing sales opportunities.
With integration with Office 365, easily write new quotes online using Appraesto Word templates. And use email templates to send quotes and other documents.

